Bring back clients who have gone quiet
Build a campaign for clients who have not returned, check who can receive it, and send now or later.
1 min read · Updated August 28, 2026
In short
- A win-back campaign reaches clients whose last visit falls outside the return window in your marketing settings.
- Review the offer and reachable audience before you send now or schedule it.
- Clients without consent, including those who unsubscribed, are skipped.
| Audience | Lapsed clients |
|---|---|
| Consent check | Before sending |
| Delivery | Now or scheduled |
A win-back campaign pairs an offer with the clients whose last visit falls outside the return window in your marketing settings. Gloa checks consent again before anything goes out.
- Open Marketing and start a campaign. Choose the lapsed-client audience, then give the campaign a name you will recognize later.
- Set the offer credit, the minimum purchase needed to use it, how long it remains valid, and an optional redemption limit.
- Review the audience preview. It separates clients who can receive the campaign from clients who will be skipped.
- Send it now or schedule it. Read the final reach and offer details before you confirm.