Build a campaign and choose its audience

Choose a client group or specific clients, set the offer, and check the reachable audience before sending.

1 min read · Updated August 28, 2026

In short

A campaign includes a credit, a minimum purchase, a validity period and an optional total redemption limit.
Choose lapsed clients, VIP clients, first-timers who have not rebooked, all opted-in clients, or specific clients.
The review shows how many clients are reachable before you send now or schedule the campaign.

Path: Marketing › Campaigns › New campaign

Give the campaign a name, then choose the client group you want to reach. Choose Specific clients when you want to pick names yourself; at least one client is required.
Enter the credit, minimum purchase, validity period and any total redemption limit.
Continue to the review and read the reachable count and audience sample.
Choose Send now or Schedule for later, then confirm.

I cannot continue after choosing Specific clients.	Select at least one client in the client picker.
The offer is marked invalid.	Raise the minimum purchase so it is higher than the credit.

Related articles

Who receives a campaign — A client must belong to the chosen audience, have consent, have a reachable channel, and remain within the sending limits shown by your marketing settings.
Preview, schedule, stop, or delete a campaign — Review the audience before confirming, schedule a future send, cancel a draft or scheduled campaign, or delete a campaign that is not sending.
Bring back clients who have gone quiet — Build a campaign for clients who have not returned, check who can receive it, and send now or later.
Build your loyalty ladder — Choose how clients earn points, add milestones, and attach a reward to each one.